Description of articleMarketingový pohled na výsledky výzkumu vnímání lesů a lesnictví.
[The results of forestry public opinion survey from a marketing point of view] 1 - 9.
|Name of article:||Marketingový pohled na výsledky výzkumu vnímání lesů a lesnictví|
Public opinion and social demands have a strong effect both on forestry and the forestry and the forestry industry. Results of the pulic opinion survey of forestry and especially the relevant results of public perception on forests and forestry in the Czech Republic are analyzed and compared with results in its neighbouring states. The reasons for very negative results in the Czech Republic are revealed and analyzed from a marketing perspective. The final part suggests that new marketing initiatives are introduced in order to avoid more systematic errors in the future of forest communication with the general public, and how the image of Czech forestry can be improved by using marketing principles and procedures.